The Challenge

To compete with the local YMCA’s, the newly built Ciccotti Family Rec & Fitness Center wanted to provide a creative water environment that would make them stand apart from their competition.  In order to draw and retain family memberships, the aquatic facility had to serve a dual purpose:

  • Provide a multi-functional space for swim lessons, fitness classes and active play
  • Create excitement and provide a distinctly unique water environment to entice memberships

The Solution

The Ciccotti Center hired the team at ADG to design and build a family aquatic center that was truly unique to the area and responsive to the aquatic recreational needs of the community. Designed to fit within a 15,000 sqft. space, the carefully designed combination of lap/swim pools and play structures provided multi-use functionality by incorporating a hydrotherapy pool with a current channel and adjustable floor for special program offerings.  Wave generation capability, an activity pool with children’s play elements and a water slide enhanced entertainment appeal.

The Result

The initial membership drive results exceeded expectations and have continued to remain strong since the center’s opening.  The aquatic facility remains a unique draw within the market and provides a regular revenue stream through rental for birthdays and other private events.

 

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Aquatic Development Group