ADG News &

Making Waves at ADG

Jan 17, 2024

ADG's COO, Bruce Quay, Has Been Selected To Join The MENALAC Awards Jury Panel!

Aquatic Development Group (ADG) is proud to announce COO, Bruce Quay has been appointed to the MENALAC Awards Non-Operator Jury Panel and will be judging the 10 esteemed award categories.

The Middle East and North Africa Leisure & Attractions Council (MENALAC) is a nonprofit trade council representing the leisure and attractions companies in the Middle East and North Africa. With ADG's ongoing sales and marketing efforts in the Middle East and increased expansion within the MENA region, ADG is a proud member of MENALAC, and excited to have Bruce join the list of prestigious business executives that have been chosen for the jury. 

In addition to participating in the MENALAC Jury Panel, Bruce has volunteered to join the MENALAC Manufacturer & Supplier Committee which is dedicated to working with local authorities across the MENA region to help facilitate the sharing of information and clarify government requirements for these members. ADG's Marketing Manager, Julie Kline is also a member of the MENALAC Events Committee which is focused on creating events that serve in the best interest of MENALAC members including conferences, in country focus events, educational webinars and the highly acclaimed and anticipated Awards Gala. 

Bruce Quay brings to MENALAC over 30 years of experience in the aquatics industry having consistently demonstrated his expertise in growing businesses across manufacturing, distribution, and service sectors.

Bruce first joined ADG leadership in the early 2000s as Executive Vice President, collaborating with Tom Lochtefeld to introduce FlowRider® to the North American market. After a successful venture running his own company, Bruce returned to ADG as Chief Operating Officer and partner in the organization. In this role, he focuses on accelerating the growth of ADG's wave and surf equipment systems division.

ADG Waves, Specialty Waves, Breaker Beach

Central to Bruce's growth strategy is the development of EpicSurf®, ADG’s most ambitious product launch in its 50-year history. Launched in 2021, EpicSurf is the first stationary deep-water surf wave system entirely manufactured in the USA. Bruce envisions EpicSurf leading the in-land stationary surf space, catalyzing global expansion for ADG Waves and WaveTek®.

EpicSurf Deep Water Wave

"I am honored to be a part of the 2024 MENALAC jury panel and participate on the Manufacturer & Supplier Committee" said Bruce Quay, COO of ADG, "MENALAC has an exceptional membership base containing a mix of operational facilities, and some of the largest giga-projects in the world currently under development in the pursuit of the 2030 Saudi Vision. MENALAC as an organization has proven to be consistent in sharing high quality industry information with its members and host exceptional educational and networking events throughout the year. We at ADG are excited to be expanding our business across the MENA region and proud to further our support of the Middle East & North Africa Leisure & Attractions Council by participating as a juror and committee members."

 As ADG continues to expand their business into the MENA region, we are excited to exhibit at the 2024 DEAL Show and SEA Show in the upcoming months. ADG's Bruce Quay and Julie Kline will be at this year's tradeshows and MENALAC events!

For more information on ADG, visit our website at or contact us at [email protected]

Aquatic Development Group (ADG) is North America’s most respected designer and builder of water parks and water ride attractions. For over 50 years ADG has been providing design/build and equipment services to more than 4,000 aquatic facilities worldwide. ADG has installed more than 90% of all wave systems in the U.S. with their patented WaveTek® technology and has provided design/build and equipment services to more than 4,000 public, scholastic, resort and amusement facilities worldwide, winning numerous IAAPA Brass Ring and WWA Leading Edge Awards.