An indepth look into how thoughtful, integrated designs embrace operational realities for revenue generation, enhanced guest experience and increased per cap spending.
While vibrant splashes of color dotted through waterparks certainly entice patrons, the crux of a successful waterpark does not hinge on bold appearing slides and fancy graphics. Some park owners fall victim to the allure of an engaging slide package before considering the fundamentals of a well thought out waterpark design- the need to capture the eye of our guests and to capture the maximum profit capacity through the placement of attractions and revenue venues.
Designing a waterpark that truly raises the guest experience and their spending potential involves the creative management of many factors. A designer must be intimately familiar with how waterparks are actually utilized by guests and operated by staff. A well-designed waterpark or related attraction expansion should efficiently direct increased numbers of guests while capitalizing on spending, allowing operators to manage guest activities with a smaller staff resulting in lower operational costs and yield a higher return on investment.
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