As the weather becomes more and more unpredictable, mountains are finding that the time has come to start looking at summer activities not just as a supplemental, but rather lucrative, source of revenue to attract and retain guests to their resort year round.

And what many mountains are discovering is that summer business, is definitely NOT the same as winter business. The customer is different, length of stay is determined by multiple differing factors, and understanding what summer guests choose to spend their money on weighs greatly in determining the types of attractions you choose to offer.

Families have a lot of choices when it comes to choosing a summer destination experience. And whether your’re trying to fill beds or attract guests for a day trip, your mountain must find it’s own unique way to differentiate, innovate, and excite your customer.

In this month’s ADG Mountain Talk, we sit down with Mike Russo from Copper Mountain to hear his opinion on factors to consider while operating a year-round ski resort and the anchor attractions that Copper has chosen to generate traffic to their resort 365-days a year.

Listen in to see how Copper Mountain manages both winter and summer operations and promotes themselves as a “year-round resort”. Interested in turning your Mountain into a Playground? Visit adgmountainsides.com for more information