The Challenge
Facing stiff competition in the Orlando area, the Gaylord Palms Hotel & Resort sought out ADG to enhance their existing aquatic recreational amenities to provide a solid market differentiation from other competing properties. The goal of the project was to design & build a setting for multiple appeal within the same footprint while increasing ROI with F&B, rentals and events.
The Solution
PHASE I:
ADG’s design blends “Cypress Springs”, a kid friendly adventure water play, and “South Beach”, a more formal style resort pool setting for adults. Separating the two areas is a centrally located outdoor bar and restaurant providing easy access to F&B with service to cabanas and guest chairs. From large outdoor movie screenings overlooking the pool in Cypress Springs, to poolside cocktails & dancing at the South Beach location the property offers multiple options for events and desired guest experiences.
PHASE II:
ADG worked with the Gaylord Palms in 2016 to add the FlowRider ® surf simulator, two racing slides and a drop slide for guests who love adrenaline-filled activities to further target the teen, young adult market.
PHASE III:
In 2021, ADG worked with the resort to create a new action river ride to appeal to families looking for a vacation getaway, as well as business travelers who are looking to rest and relax after a meeting or convention.
In addition to the new Crystal River Rapids river, the design for the expansion also included a new food and beverage building, spa, private cabanas, day beds and premium pool seating.
The Result
From play structures, slides and “dive-in” movies, to upscale cabanas, swaying palms, lush greenery and warm water spas, the outdoor area at the Palms has managed to create an oasis with multiple appeal, all in one property. Both Cypress Springs and South Beach Pool boast terrific results in event bookings and rentals with flexible configurations of deck space that increase revenue generating opportunities.
