family have a great time in a water attraction
The Top 5 Keys to Successful Waterpark Planning IN THE NEWS | AQUATIC DEVELOPMENT GROUP | June 29, 2020

FACTOR #1: BUILDING TO A BUDGET
Now more than ever costs matter when it comes to planning for your next park update. ADG offers Up-front Fixed Cost Pricing on all of our design/build projects. Which means you have the confidence in knowing exactly what your project will cost. NO hidden fees. NO surprises.

Creative vision and an in depth understanding of aquatic engineering applications enable ADG to create plans and designs that are built to fit your budget and apply the best use of your $$ – save money in development costs and apply the extra dollars towards rides or other in-park “extra’s” that improve your guest’ experience.

 

FACTOR #2: DESIGNING TO A BETTER GUEST EXPERIENCE… (TO CAPTURE MORE REVENUE GENERATING OPPORTUNITIES)
family walking through water park

With less guests in your park this summer, increasing the length of stay becomes a critical factor when it comes to generating revenue. The longer they stay, the more money they spend – on cabana rentals, food, drinks, souvenirs… And the best way to increase length of stay? A better Guest Experience.

Beyond just this summer, creating an environment that guests want to linger in – comfortable, accommodating, and of course, fun – is key to long terms success. And while some items are obvious (park cleanliness, service, convenience, safety…), it’s often times the less obvious factors that come into play that truly define and create the atmosphere your guests want to linger in. Here are the Top 5 items that your park plan should include in order to truly create a better park design

1) Deck Space: Cabana & Lounge Stations
2) Shade
3) Park Flow & Guest Circulation
4) Landscaping
5) The Optimal Attraction Mix

 

FACTOR #3: FACTORING IN FUN WITH FUNCTION: IN, OUT, AND ALL AROUND THE WATER

guests enjoying cocktails near water park pool

The right attraction mix is crucial to a well-rounded guest experience, and successful park plans correctly address both the In-Water and Out-of-Water “elements of fun” that comprise the complete park experience. Focusing on one and disregarding the other is like making a pb&j sandwich and forgetting the jelly –edible, but forgettable!

From water slides to wave pools, walkways and decking, parking to playing, all the pieces must interact in efficient and effective ways to successfully address both the fun and functioning of the park.

 

FACTOR #4: TIMING

island h2o live water park overview
As the saying goes, time is money. When you can employ practical methods to effectively and efficiently streamline the development processes, you save not only time but money. And that’s “real money” that can then be funneled into additional attractions or guest amenities vs multi-faceted design/build steps.

Employing a design/build concept that begins with a concept and carries you all the way through construction, can provide efficiencies in process and cost saving measures. BUT, and this is a big one, you need to make sure you are working with a company that understands and has proven experience in, successfully delivering on every step within the process, from designing the plans, to manufacturing key equipment, to construction management and oversight.

When you decide to partner with a design/build firm, you’re buying more than just a plan. You’re buying the experience that means they accept responsibility for delivering a premium quality project, on budget, and on time.

 

FACTOR #5: THE IMPORTANCE OF A PLAN

water park concept planning
More than just a pretty picture, a complete park plan – designed to function in the real world – is more than just a colorful series of slides and bodies of water arranged on a piece of paper. An effective planning process should be designed to maximize your project’s potential while developing the greatest entertainment impact and value possible. This means you need to explore every aspect of the project beyond the fun and colorful attractions – from the park’s management philosophy, to critical issues such as security & cash handling procedures, rental & retail opportunities, even menu planning.

Effective plans must establish project costs and schedules that will assist in developing a real operating budget that respects the project’s goals and overall requirements, including any plans for future expansions. Identifying these issues early in the process will help avoid costly overruns and delays.

 

Contact us today to learn more about ADG’s indepth approach to designing and building water parks and water ride attractions!

Aquatic Development Group