“As the winter season comes to a close, many ski areas shift to off-season maintenance and improvement mode. Luckily, for those of us who can’t stand to be away from the mountain, year-round activities and amenities are increasing at ski areas. Visit your favorite resort after the snow has melted and you will probably find a variety of things to do, from zip lines and mountain coasters to weddings and scenic chairlift rides.”

Ski areas are interested in growing their summer industry for several reasons. The non-winter season represents a significant time period in which to earn revenue. In many parts of the country, the potential number of customers in summer is far higher than in winter.

The opportunity to employ staff year-round rather than on a seasonal basis is another advantage. From an ROI (return on investment) standpoint, utilizing resort assets during the summer makes good financial sense. About three-quarters of all US ski areas have some type of non-Winter activity.”1

Ski resort guests are increasingly more demanding and looking for a wide variety of options in activities and amusements to keep them entertained. No longer satisfied with skiing only, the modern visitor (or their friends and family) want to ice skate, ride a zip line or mountain coaster, hang out in a water park, or ride a fat tire bike. It is critical to find the right offerings for your resort.

If you are looking to expand your Mountain Playground and learn about the variety of recreational attractions that you can offer your guests, schedule a one-on-one meeting with a Mountainside Specialist at one of our upcoming tradeshows.  We’ll discuss which attractions are best suited for your guests, your mountain, and your business goals.

For more information:

• Visit the NSAA National “Expanding Your Mountain Playground” Session on Friday, May 4 @ 10:00 am where a panel of Ski Resort Owners & General Managers will share their experiences, lessons learned, and the importance of finding the right offerings for your resort.
• Visit us today at aquaticgroup.com/skimountains
• Register for a on-on-one session with a Mountainside Specialist

  (Source: https://blog.liftopia.com/increasing-summer-activities-ski-areas/)