ADG’s Water Park Design of Lake Winnie Soak Ya

The Challenge

As a 4th generation family owned dry-ride amusement park, Lake Winnie wanted to build attendance and retain customers lost to the appeal of larger combination amusement/waterparks in nearby Atlanta. In order to regain their foothold with their customer base, they needed to:

  • Create an attraction to compete with the offerings in larger parks
  • Position themselves as a valuable option for local family fun
  • Work within a very specific budgetary framework
  • Respond to guests’ desires to provide relief from the southern heat

The Solution

Lake Winnie partnered with the experts at ADG to design and build a waterpark that would be incorporated into their existing dry park.  Built on five acres, the addition design plan included engaging destination spaces based off of ADG’s Tidal River™ Water Ride with multiple slide complexes, play structures, action river and shaded guest accommodations. The new layout maximized capacity and guest flow, increase F&B and other incidental purchases, and enhance the overall guest experience, increasing repeat visits and length of stay.

The Result

The addition of the waterpark at Lake Winnie resulted in a dramatic increase in their overall sales and park attendance. Positive response to the waterpark was prevalent on social media, generating additional word-of-mouth advertising.  Corporate branding opportunities with Coca Cola, and smart design placement of F&B, resulted in instant revenue generation from the waterpark facility.

 

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Aquatic Development Group