Mountain Coaster at Camelback Resort

The Challenge

Building upon the success of their waterpark, Camelback Resort increased their summer offerings and created CBK Mountain Adventures, a complete outdoor adventure park with tree-top zip line courses, ropes courses and a multitude of other attractions. In 2012, as part of a $3 million expansion, CBK decided to build the first ever Mountain Coaster in PA. They once again turned to the innovative experts at ADG.

  • Utilize mountain vistas and topography to best advantage
  • Maximize ROI
  • Build to fit current infrastructure

The Solution

After a thorough examination of the existing terrain, facilities, and operations ADG recommended placement for the Mountain Coaster that would leverage existing amenities and infrastructure for greater ROI. The 4,500 ft. long course was designed to crisscross through wooded landscape allowing for multiple 360-degree turns, dips, zigs and zags, providing an attraction to guests unlike any other in the area.

The Result

The addition of the Mountain Coaster to the CBK Adventure Park resulted in immediate gains in revenue. It has become a key marketable attraction to entice first time visitors and increase repeat visitations from past guests
eager to try the new ride.

“The ADG Mountain Coaster is not just an amazing ride. It is also a key component of our business plan. It provides capacity for the park on busy days. It provides packaging opportunities with other venues at the park. It provides year round experiences and incremental revenues with a very high gross margin. It’s the perfect investment for an adventure park!!!”

– Charles Blier, Executive Vice President & General Manager at Camelback Mountain

 

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Aquatic Development Group